Lincoln Economic Development Officials Attend Event
CHARLOTTE - Motorsports is a critical industry for the Charlotte region. Last week, the Charlotte Regional Partnership led a contingent of 20 people, representing six of the Partnership’s 16 counties and two colleges, to the Performance Racing Industry trade show in Orlando. The world’s largest show that’s targeted to the racing industry, PRI features the latest in racing products and engineering. Charlotte USA’s strong showing underscored the region’s commitment to this industry.
“At PRI, we underscored the collaboration among our 16 counties and presented a strong regional brand,” said Ronnie Bryant, Charlotte Regional Partnership president and CEO. “I know of few other areas that are able to set aside individual interests to work for the greater economic good of the region. Our ability to do so is our greatest strength and a competitive advantage.”
This was Kim Phillips first trip to PRI. The Lincoln Economic Development Association business manager thought traffic at the show might be sparse in light of the economy. However, Phillips was pleasantly surprised to discover a healthy interest in the Charlotte region. She was upbeat upon her return to Lincoln.
“I believe our participation in this show is a real positive,” Phillips said, “and I think it will pay dividends for our area economically.”
That’s exactly what members of the Charlotte Regional Partnership group did. They fanned out, leveraging those contacts and strategically targeted the 1,449 exhibitors. They thanked those already located in the region and let selected companies know how they would benefit from having a presence in Charlotte USA. And, of course, the Charlotte USA exhibit reinforced the region’s brand.
In addition to Bryant, the Charlotte Regional Partnership’s David Swenson, vice president of economic development services, and Laura Foor, project manager, led the trip. Regional economic development professionals who participated were Jerry Broadway, Lake Norman Regional Economic Development Corporation; Robby Carney and Russell Rogerson, Mooresville-South Iredell Economic Development Corporation; John Cox, Ryan McDaniels and Anna Lu Wilson, Cabarrus Economic Development; Jeff Edge, Charlotte Chamber of Commerce; Steve Nye, Gaston County EDC; and Robert Van Geons, Salisbury-Rowan ED Commission. Tracy Rishel, Belmont Abbey College; David Hollars, Centralina Workforce Development Board; Leslie Horne, NASCAR Hall of Fame; Ron Leitch, NCDOC; Marion Cantor and Jim Cuttino, UNC Charlotte; and Randy Smith, Visit Charlotte also participated.
The economic impact of the motorsports industry in North Carolina is $6 billion, according to a UNC Charlotte study by John Connaughton. Much of that is centered in and around Charlotte USA, which boasts more than 400 motorsports-related companies. Over 90 percent of NASCAR’s teams are located within 50 miles of the region.
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